Showcase Quality and Drive Leads to Dealers

DRIVING SALES THROUGH IMAGERY

AND STRONG WEBSITE USER EXPERIENCE

Capability: Brand Storytelling

Axiom Tools: Strategy Development, Panel Research

Business Objective

  • Build brand awareness through a new website design focused on brand imagery and lead generation.

Strategy

  • Enhance the user experience using intuitive design and a clear call-to-action
  • Provide dealers with website presence that helps promote their business and capabilities
  • Build robust SEO capability based on objectives and desired outcomes to focus on the desired audience and gather actionable analytics

Results

  • Website traffic increased 34 percent in the six weeks after launch, compared to the previous design
  • Page views were up 16 percent
  • Dealer Locator and About Us page information are now in the top seven pages viewed on the website
  • Maintenance time decreased as updates took less time, while the site performed more efficiently

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