Greater reach into segments which are costly to recruit.
- A quantitative research method that facilitates improved business decisions.
- Axiom’s panels include; consumers, trade partners, specifiers, distributors, farmers/growers and construction tradesmen.
- Applications:
- Brand and awareness testing
- Aided/unaided brand awareness
- New product and service testing and refinement
- Category expansion
- Price sensitivity
- Decision tree creation
- Customer segmentation
- Retail product presentations
- Deliverables:
- Panel research summary to share with internal stakeholders
- Provide insights related to product improvements
