Panel Research

Greater reach into segments which are costly to recruit. 

  • A quantitative research method that facilitates improved business decisions.
  • Axiom’s panels include; consumers, trade partners, specifiers, distributors, farmers/growers and construction tradesmen.
  • Applications:
    • Brand and awareness testing
    • Aided/unaided brand awareness
    • New product and service testing and refinement
    • Category expansion
    • Price sensitivity
    • Decision tree creation
    • Customer segmentation
    • Retail product presentations
  • Deliverables:
    • Panel research summary to share with internal stakeholders
    • Provide insights related to product improvements