Mission, Vision, Product Innovation Charter

A customized look at strategy from a pragmatic best practice view, focusing on Mission, Vision, and the Product Innovation Charter.

Simple “how to guides” of how to create a mission statement, an elevator speech and the most important PIC.

The PIC (Product Innovation Charter), or New Products Strategy, charts a company’s or product group’s direction, clearly identifying the conditions under which your organization will operate.

The PIC details the group’s goals and objectives, clearly aligned with corporate goals and objectives so every PIC builds toward corporate goals.

The PIC also directs the tactical guidelines to the market from quality to the degree of newness in your plans and development.

This is a powerful tool that makes strategy understandable and quantifiable.