Produces more concepts with improved definition and market viability versus traditional brainstorming sessions.
- Structured ideation session, adapted from military war game models, that improves creative output.
- Sessions partner team members with customers, experts and early adopters who are all familiar with evaluating the various opportunities.
- During the session, renderings or simple models are developed so participants can evaluate the ideas and prioritize for market viability.
- Applications:
- Concept generation
- Concept refinement
- Concept enhancements
- Discovering new uses or new markets
- Deliverables:
- Session Summary outputs
- Concept ranking
- Competitive analysis
- Concept drawings and feedback
- Session Summary outputs
