Product Innovation Charter

Translates corporate strategy into clear, easy to understand and communicate product charters.

  • Details divisional goals and objectives and aligns them with corporate goals and objectives.
  • Identifies market and customers, technologies and core competencies needed to create new products or services.
  • Communicates in clear language to all departments the plans, goals and objectives less than three pages.
  • Uses include:
    • Strategy alignment
    • New product development roadmap