Creative Burst Sessions
Axiom’s Creative Burst Sessions SM offer a unique and highly productive approach to brainstorming and concept development. This always results in more and better concepts. Created for co-development, consumer, OEM, technology, internal ideation and NAMING, Creative Burst sessions combine focus groups and brainstorming into a unique Voice and Mind of the Customer process.
To ensure group anonymity, accuracy and control bias, Axiom uses electronic voting. Groups can vary in size up to 32 participants, making them a more quantitative and cost effective alternative to traditional focus groups.