Comprehensive Strategy Development

Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level.

Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in defining and understanding their goals and in developing effective tactical approaches to the markets they serve. Once a clear strategy is developed, Axiom can help you manage your product portfolio and develop detailed business and marketing plans. In addition to custom strategy engagements, we offer the following workshops:

Strategy Development Workshop

The Strategy Development Workshop is designed to help a company develop the strategy it needs to succeed in current and future markets. Through facilitated, interactive sessions, the workshop combines research, market intelligence, and competitive analysis to create market and product strategies that integrate into overall corporate strategy. The workshop also helps set policies for portfolio management and organizational development.

The PIC Workshop

The PIC is the Product Innovation Charter, the best methodology for translating corporate strategy into group, product line or platform strategy. The PIC clearly and objectively identifies the specific strategic arena, goals and objectives and the tactical approach to achieve them.