Delivers more responses, insights and instant quantitative data at a lower cost than traditional focus groups.
- Provides qualitative and quantitative input in real-time as clients watch and listen to the Voices of Customer.
- Wireless response meters instantly collect, tabulate and display participant reactions to various stimuli.
- Each session is comprised of a customized quantitative assessment followed by a qualitative discussion.
- Combines the depth of focus groups and the breadth of quantitative methods for more efficient insight gathering.
- Increased amounts of customer data at a lower cost per participant.
- Easily adapted to Co-development or Brainstorming formats to meet client needs.
- Applications:
- Brand Messaging
- Positioning
- New Product and service concept testing
- Concept development and refinement
- Advertising effectiveness
- Deliverables:
- Survey responses and insights
- Supporting charts and graphs
