NewProd™ 3000 – Effective Prediction
The need for winning new products means that your new product development teams must be more effective than ever. This includes excellent communication, focus on the success drivers, and understanding of the key risks and uncertainties of projects. It also means the need for better project evaluation and tough but effective portfolio management decisions.
NewProd™ 3000 is an interactive screening model based on the extensive NewProd research by Dr. Robert G. Cooper. By comparing the profile of a new product opportunity to a huge database of new product profiles—products whose outcomes are already known—NewProd™ 3000 predicts the likelihood of commercial success. Along with project diagnostics, it can assist in project evaluation by assessing projects on nine critical success factors: