“Step by step checklist approach to an important research tool every team member can master.”
The Context of Depth Interviews
- Definition of Market Research
- The role of Market Research in the product development process
- Types of Market Research (quantitative, qualitative, exploratory, confirmatory)
- Market Research methods
Depth Interview Purposes
- Planning
- Focus
Depth Interview Preparation
- Roles
- Guides
- Recruiting
Depth Interview Procedures
- Key does and don’ts
- Tips for success
Depth Interview Presentation
- Interview summaries
- Accurate and timely reporting
