Depth Interview Training

“Step by step checklist approach to an important research tool every team member can master.”

The Context of Depth Interviews

  • Definition of Market Research
  • The role of Market Research in the product development process
  • Types of Market Research (quantitative, qualitative, exploratory, confirmatory)
  • Market Research methods

Depth Interview Purposes

  • Planning
  • Focus

Depth Interview Preparation

  • Roles
  • Guides
  • Recruiting

Depth Interview Procedures

  • Key does and don’ts
  • Tips for success

Depth Interview Presentation

  • Interview summaries
  • Accurate and timely reporting