Observational Research

On-site video documentation for engineers and product managers to improve innovation.

  • An on-site observation research tool featuring live video capture and time lapse video capturing customer interactions.
  • Spotlights customer response regarding pain points or confusion understanding complex procedures and processes.
  • Applications:
    • Concept generation and refinement
    • Process improvement
    • Process mapping
  • Deliverables:
    • Video summary to share with internal customers
    • Provide insights related to product or process improvements