Axiom Product Naming Process
Define
- Identify Customer Requirements
- Complete Competitor Review
- Refine Product Definition
- Develop Positioning Strategy and Preliminary USP
Prioritize
- Finalize Positioning Strategy and USP
- Identify Naming Criteria
- Prioritize Naming Criteria
Concept Generation
- Complete Concept Generation Exercises: Group Naming Synectics, TechWord, PerCeption
- Test Concepts Internally
- Refine High Potential Concepts
- Complete Initial Trademark Search
- Test Protectable Concepts with Customer Advisory Board Members
Concept Protection
- Complete Secondary Trademark Search on High Potential Concepts
- Refine Concepts (if necessary)
- Submit Trademark
