A process that objectively reviews, screens and prioritizes ideas and product portfolios for further development.
- Provides clear, internal objective guidelines for go/no-go decisions and prioritization of products or services.
- Utilizes tools to identify the most important factors and weighting to evaluate the value of each concept within the overall portfolio.
- Objectively eliminates the distractions and projects that may not add value to the company.
- Applications:
- Product or Project Prioritization
- Product screening at various stages
- Minimizing “gut feel” and emotion from important business Decisions
- Deliverables:
- Product/Portfolio Opportunity Matrix
- Prioritization Charts and Graphs
