EFFECTIVE SCREENING

INCREASES

REVENUES

Capability: Market Innovation

Axiom Tools: Product Screening

Business Objective

  • Screen multiple new product concepts based on objective business criteria

Strategy

  • Consult with cross-functional team and top management to create objective screening protocol and scoring tool
  • Create tools that help visualize company products and portfolios versus existing internal products and those from competitors

Results

  • Eliminated 38 of 52 projects which had little or no business value or did not fit with business core competencies
  • Reduced time to market of key launches by a full season, increasing revenues by more than $3MM

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