Should you outsource content? Yes! In fact, you probably already are to an extent. Now is the time to set a strategy and off-load the work to a worthy partner....
How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...
Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...
As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...
Failing to pay attention to social media data can be costly. Social media data mining provides the insights to engagement your audience and gain new followers....
Social Platforms are Spoon-feeding You the News Caveat: The following comments are my own, based on my own experiences, with my own personal bias. According to a recent article in Forbes, people are increasingly getting their news from social networks – the shocking part is that social...
Gabrielle Bonheur "Coco" Chanel was born in 1883 and was the first woman to establish and own a major fashion label. Think about that. There is no better example of market disruption than Chanel. ...
Research shows that data drives using video and the trend is growing. Video content needs to be in your marketing mix....
Here's a straight-forward and inclusive way to approach crafting a mission statement for the times....
We’re often motivated to get things done because we have a stronger need for the result than we do our resistance toward doing the work itself. The thing is, I didn’t want to buy a shovel. I just wanted holes....