The Creative Brief is perhaps the keystone document in the process of creating a successful marketing communications program. The guiding light in weaving a compelling story or buying idea in words and pictures....
Customizing and personalizing marketing to reach specific types of customers is now even easier. Here's how to make sure you're targeting key audiences and maximizing your marketing spend. The digital era makes it easier, however, if you’re not thoughtful, you could be doing a disservice...
Our latest research focuses on forecasting home improvement in 2021. Download a free copy - Axiom 2021 Homefront Insights Survey....
The truth is, email marketing works. While inboxes are crowded these days, email is still effective with a $42 return on investment (ROI) for every $1 spent....
Among other lessons, the pandemic has forced some new skills. We've become videographers (sort of). Here's our best advice: Buy a tripod....
Make it home. Our latest research focuses on forecasting and what's next in home improvement. Download a free copy - Axiom 2021 Homefront Insights Survey....
Beyond the political importance and the pomp and circumstance of the inauguration, we learned Bernie stays on brand....
Creating transparency in messaging is step one in marketing communications. You’ve already been overlooked if your audience doesn't understand your product....
After doing something for five or more years, tangible accomplishments should be obvious. Otherwise, why do it? However, according to The CMO Survey, nearly half of marketers cannot prove the impact of their social media investment. Only 15 percent say they can show quantifiable impact...
Reaching Customers in the Most Effective Way Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they'll be most receptive to your message? Our Axiom 2021 Gardening Insights...