Marketing Trends 2021: Data Drives Using Video

15 Apr Marketing Trends 2021: Data Drives Using Video

The numbers don’t lie. One of the biggest trends in marketing is likely a task you’re already doing. If not, video content needs to be in your marketing mix. Research shows that data drives using video and the trend is growing.

When customers want to learn about your products or services, they’re turning to video. It’s more visually appealing and easier to understand than the written word, and experts say video makes it easier for prospective customers to decide if a product or service is relevant to them. This is a trend that saw big growth in 2020 and research shows we’re just at the beginning of a continued serge.

Data Drives Using Video & Digital Marketing

If you’re a marketing-by-the-numbers fan, here are a few eye-popping stats that may have you rethinking content creation.

• According to Social Media Week, viewers claim they retain 95 percent of a message when it is watched through video.
• Visitors spend 88 percent more time browsing on websites that have videos.
• Video is 50 times more likely to drive organic search results.
• If your email uses the word “video” in the subject line, it’s 7 percent more likely to be opened.

And, the Numbers Get Even Better

• 52 percent of consumers say watching product videos increases their confidence in online purchase decisions.
• 70 percent of consumers say they have shared a brand video with friends or family members.
• 72 percent of businesses say video has improved conversion rates.
• For B2B marketers, 59 percent of executives prefer watching a video to reading text.

Video offers so much versatility in marketing. From DIY creation to full productions, video content is unlimited. Through the magic of production, one video shoot can yield long-form and short form videos, as well as training, consumer, trade and social content. At Axiom, we’re experts at making your video projects work harder and better for you and your brand. Want to learn more? Our video team is ready to help. From concept, scripting and directing assistance to full production teams, we can provide insights at every (or even selected) steps.

Interested in reading more on this subject? We’ve written about how to get the most out of shooting with a phone camera in our post Buy a Tripod and Other DIY Video Tips.