Public Relations

How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...

As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...

Information told through storytelling is more easily understood. When we want people to remember something, honing your storytelling skills is the key....

More than a marketing firm, it’s the things Axiom does that other firms don’t that make all the difference. At Axiom, it’s senior-level thinking and leading with analytics....