As we discussed during our last blog post, the beginning of the year is the perfect time to take a step back and ensure you are thinking strategically about your business plans for growth. Do you have smart answers to the following critical questions? Is your...
As we celebrate the start of 2018, I believe it is important to ask ourselves some tough questions about our businesses. Take the time to position your team for success by understanding your market and customers. Can you answer the following crucial questions? Do you know...
Top-rated Thanksgiving Zinfandel Wines and Mike Reiber’s Favorite Zins Feeling pressured to choose spectacular wines for Turkey Day? Look no further. Below is a list of great tasting Zinfandels that your guests are sure to remember. Better yet, they won’t break your budget. Ridge’s East Bench Zin...
Could you do it – live your life in less than 400 square feet? The tiny house concept has spurred all kinds of media attention around this cottage building industry (pun intended). With our background in building products and the home building industry, we’ve been...
“I need to do some focus groups” – a common request I received from my marketing peers when I worked on the client side. As an insights VP for Fortune 100 companies, I actually trained my teams to talk our internal clients out of research...
In my career leading marketing insights functions for Fortune 100 organizations, I have learned that great insights leaders follow six simple, but critical principles when leading insights & research initiatives. Missing any of these factors means putting your insights investment and ultimately business decision at...
True story. Our family chuckles now when we remember the time our then 10-year-old son ran crying from the big-box sporting goods store because he was overwhelmed by the hundreds of choices he had for new athletic shoes. It was just too much; too many...
“Yes,” you say. Not so fast. Collaboration is a hot buzz word these days. We hear it from our clients as they look for expertise and bring together the disparate disciplines needed for innovation, creative thinking and new approaches to everything from data analysis to new...
Shelf space is at a premium and it’s not just the brick and mortar stores. Online shopping and even news sites are using the same persuasive tactics to get your attention and drive you to make choices. No one is doing this better right now...
Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level. Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in defining...