Author: Mike Reiber

Interested in corking something other than a Cabernet Sauvignon, Zinfandel or Chardonnay this Christmas? Take a look at Cabernet Franc – sure to add some zest to your winter holiday spread.  Cab Franc is one of the oldest red grape varieties from France’s Bourdeaux region. Fun...

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...

The trade show void is real and marketers know what they’re missing. Producing video is the value-add in strategic marketing that fills the gap and puts messaging in the driver’s seat with your target customers as the passengers. According to HubSpot, over 500 million people on...

The most effective competitive advantage for a sales organization lies in crafting customer messaging around sound research data. Gut feeling does not deliver the precision and language to reach core customer needs. The best marketers in the world rely on research to guide a business....

The agriculture industry is evolving at an accelerating pace. Innovations in equipment, improved animal health products, pre- and post-harvest technologies and more are driving advances throughout the industry. Staying ahead of your competition means understanding your customer’s needs, wants and goals better than anyone else....

Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...

We live in an information economy – a fact even more evident since the advent of the Covid-19 pandemic has forced many of us to communicate only via video. For now, face-to-face happens only onscreen – we’ve lost the subtleties and ambience of seeing colleagues,...

Your competition is no longer the business down the road. The web has your customers comparing you to nearly every best-in-class, customer-focused company. Yes, your customers are comparing you to the experience they get from Apple and Amazon. To know how to better serve your customers...