Axiom helps Innovators Break Into Controlled Environment Agriculture Controlled Environment Agriculture (CEA) may not be a familiarly term. However, you’ve most certainly purchased vegetables, fruits, flowers and plants produced in CEA facilities at local supermarkets, farmer's markets and other retailers. If you have a product suited...
At Axiom, we’ve helped many businesses along their path toward selling their companies. Sure, you have to show a strong balance sheet, but you also need to demonstrate strategic investment in growth. Buyers will pay more if there’s strong evidence of substantial future value. That’s...
In a time of uncertainty and anguish, research is emerging as a valuable tool to help clients deal with the changing landscape of marketing. Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and...
After attending the 2019 International Builders’ Show and Kitchen & Bath Industries Show in Las Vegas, a handful of takeaway trends got us thinking. Here are some themes that emerged for our team, which could be guiding our client work for those who are reaching...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...
Domino’s Pizza is doing good to advance social media by aligning with their value proposition. Potholes and popped tires were enough for Dominos Pizza – you can imagine the impact on pizza delivery – to use the power of their digital customer base to create...
If you are an avid user of Instagram, you may have noticed a big change to your feed nearly two years ago. That’s when the Facebook-owned company switched from a reverse chronological feed, to an algorithm-based feed that is determined by your behavior in the...
Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...
Much like a newspaper has its local authorities and columnists, thought leaders and influencers can have regional/local appeal. So what’s better: going for the national thought leader – a heavy hitter with a huge audience? Or, choosing local thought leaders with focused influence on a...
A recent trip to Egypt with my family got me thinking about lessons from our earliest civilization. What can we learn from a 5,000-year-old civilization that is relevant to business today? Focus on your vision and make sure everyone understands There are many magnificent sites in Egypt...