How do successful companies know how to grow? Our insights are confirmed in a book by Harvard Business School Professor Clayton Christensen, when he relentlessly asks customers why, why, why....
Sometimes we come across something that makes us say we couldn't have said it better ourselves. That's the case with this great piece - Three Mistakes Brands Make When Targeting Customers, by Kevin McTigue and Derek Rucker, which recently appeared in the Kellogg Insight newsletter...
Virtual events will always underperform live events. Here's why....
Should you outsource content? Yes! In fact, you probably already are to an extent. Now is the time to set a strategy and off-load the work to a worthy partner....
Build Campaigns on What Your Customers Think In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that...
How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...
As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...
An effective Unique Selling Proposition (USP) differentiates your company by highlighting the advantages you offer as seen from your customers’ point of view. ...
There is data everywhere. We are in the midst of a data revolution. What goes into turning a world full of data into a data-driven world?...
Research shows that data drives using video and the trend is growing. Video content needs to be in your marketing mix....