10 Aug Three Mistakes Brands Make When Targeting Customers
Sometimes we come across something that makes us say we couldn’t have said it better ourselves. That’s the case with this great piece – Three Mistakes Brands Make When Targeting Customers, by Kevin McTigue and Derek Rucker, which recently appeared in the Kellogg Insight newsletter published by the Kellogg School of Management at Northwestern University.
Read on for details about mis-targets like:
- The Everyone Target
- The Popular Kid Target, and
- The Egocentric Target
To access the article, click HERE.
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