You’ve taken the leap and implemented a marketing automation process. Now you’re faced with feeding the tiger and hoping it works for your B2B business. It can and it will, but hope is not a business strategy even though right now strategy is what you...
Election day is here and so is one of the biggest pizza delivery days of the political season. It's predictable and they’ve been gearing up for the onslaught, but what happens when events are not predictable and there is little time to plan. Bad weather,...
This week I spoke to 40+ students from the University of Minnesota’s Ad Club about marketing trends.Before beginning my discussion, I asked for a show of hands on questions like the following:How many know what a call to action is and why it’s important?How many...
Grab your TV remote control and your credit card! This weekend A+E Network launches its new lifestyle and home design series, The Way Home. Why are you grabbing your credit card? Because the new show is co-produced by e-retailer Wayfair, and everything (yes EVERYTHING) you...
On an airplane bound for Silicon Valley, I read an interesting article in The Financial Times about a new book by Harvard Business School Professor Clayton Christensen entitled Competing Against Luck. The book discusses how successful companies know how to grow....
Is a water crisis looming in the U.S. and worldwide? who truly has the rights to water, what should water be worth, how can we affect change in water-use behavior? Each year the U.S. Environmental Protection Agency (EPA) hosts a water conservation conference called WaterSmart...
Over the years, we’ve had the good fortune of serving customers who believed that true innovation most often happens when they take the road less traveled.This almost always involves the following:Questioning the market status quoRecognizing that some competitor or market force has moved the proverbial...
Chances are you’ve purchased a package of Driscoll’s strawberries, maybe without even noticing the brand. The 112-year old fruit producer is a dominant player in the grocery game, but in a category where consumers shop price rather than brand and retailers are focusing on building...
I recently had the opportunity to attend a panel discussion that focused on “The Promise of Big Data.” The panel, which took place at MinneAnalytics’s 2016 FARCon event held at the University of Minnesota, was moderated by Chris Farrell of Minnesota Public Radio and included: Craig Dillon,...
Rob Beachy, Chief Technology Officer at Axiom was the presenter for the Society of Concurrent Product Development (SCPD) webinar on August 5th, 2016, hosted by Fissure Simulation Consulting. Rob’s topic was High-Performance Teams and their essentiality to Concurrent Product Development success. The webinar provided insight into...