Find out what makes you unique and create your story. When it comes to telling the story of your brand, creating your news is similar to finding your niche. A recent NBC Today Show segment highlighted a new approach for the cut flower industry. Farmgirl Flowers turned...
How do you take a small PR budget and turn it into big results? Check out this scenario: Challenge: Create awareness of a small, private Bay Area for-profit school using only news coverage. Solution: Tie the school to Silicon Valley industry concerns – the need for engineers and...
In late January, I attended the Design and Construction Week in Las Vegas with 110,000 others from across the globe. This event is comprised of three large trade shows from the building trade: the International Builders Show (IBS), the Kitchen & Bath Industry Show (KBIS), and...
Many of us at Axiom teach at the collegiate and professional level, as well as mentor high school students in science and technology, including programs such as FIRST. FIRST (For Inspiration and Recognition of Science and Technology) is an organization comprised of high school-level teams competing...
When you google “blog writing tips,” you’ll receive nearly 150,000,000 hits. There is no shortage of “experts” with tips on topic development, creative writing suggestions and thoughts on ways to engage your audience. But, when you make the decision to create content for your business,...
As my flight left for the 2016 International Builders Show/National Kitchen & Bath Industry Show in Las Vegas, I settled in for the three-hour flight perusing a newly published book entitled “Disrupt You!” by Jay Samit. Simultaneously, I turned on a movie called “Coco Avant...
Each year when I return from the Consumer Electronics Show, everyone asks me what was new and interesting. This is a loaded question, given the number of new product introductions by the 3,600+ exhibitors that are spread throughout more than 4 different facilities, covering 2.2...
“I don’t know where I’m going from here, but I promise it won’t be boring." - Quote from David Bowie on his 50th birthday In addition to being a mega-talented songwriter, musician and performer, David Bowie was a master marketer. A pioneer in persona creation, reinvention...
Each year in the first week of January, I make my trek to Las Vegas for the Consumer Electronics Show (CES). CES is one of the world's largest trade shows and is attended by more than 170,000 from 152 countries across the globe. More than 3,600 companies will exhibit...
Imara International is an inspirational organization with a mission to support, educate, encourage and cultivate opportunities for underprivileged women in Africa. Axiom is committed to bettering the world around us through partnering with organizations like Imara. Read about our latest involvement in our...