Ideas & Insights – blog

Have you met Crystal? No, you haven't, but she knows a lot about you. In the age of Twitter and LinkedIn profiles, Snapchat, Instagram, Google searches and more, there's a lot of information out there...

These days, there are massive amounts of messages that are being pushed out to consumers every single day. Many brands find themselves getting lost in the clutter. A common first thought these brands have is “How can we create a message that will break through...

If you’re wondering what the draw is to Periscope and Meerkat, you’re not alone. In a time when everyone is too busy to sit down and eat a meal together, when will you have time to watch a live broadcast on Twitter, even if streaming...

Axiom’s Rob Beachy, a nationally recognized speaker, leader and writer in the fields of innovation and management, recently attended the FAR Con Financial and Retail Conference on Analytics in Minneapolis. Here is his take on big data: We really enjoyed the FAR Con conference sponsored by MinneAnalytics. There...