After doing something for five or more years, tangible accomplishments should be obvious. Otherwise, why do it? However, according to The CMO Survey, nearly half of marketers cannot prove the impact of their social media investment. Only 15 percent say they can show quantifiable impact...
Marketing Contingencies, Expectations and Planning for the Unexpected in the Year to Come Enormous challenges and changes have been thrown at businesses in every market in 2020, but most important, it has taught us that planning for this new year requires a new approach, different perspectives,...
It's been a year we'll never forget, although many of us may try very hard to do just that. What we may have learned on the fly in 2020, will be necessary skills in the year to come. Maintaining productivity will be paramount. I first wrote...
My wine-loving friends can’t seem to remove themselves from the orbit of French champagne brands when New Year’s Eve rolls in. When someone hands me a champagne flute of Dom Perignon, Jouet Belle Epoque, Taittinger or Moet, I certainly won’t refuse it. These are all wonderful...
Like many American households, New Year’s Day festivities will be different this year at the Reiber's. This year, our family will be making a special New Year’s evening dinner together in the kitchen - our first of the New Year. Recipes for some of the...
Reaching Customers in the Most Effective Way Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they'll be most receptive to your message? Our Axiom 2021 Gardening Insights...
More than 100 fires burned in the wine regions of California, Oregon and Washington during 2020. The total damage won't be known until it's too late, but there is hope for the future. This is a story about identifying a clear product advantage and building...
Interested in corking something other than a Cabernet Sauvignon, Zinfandel or Chardonnay this Christmas? Take a look at Cabernet Franc – sure to add some zest to your winter holiday spread. Cab Franc is one of the oldest red grape varieties from France’s Bourdeaux region. Fun...
Research is arguably one of the most powerful tools in a marketer’s toolbox. Learning key insights about your industry, including competitor analyses, customer decision influencers, purchase journeys, even data collection processes can be instrumental for your business. Many companies conduct customized research of their own,...
Apple makes the complicated simple. Way back when, however, Steve Jobs didn't act alone. He surrounded himself with masters - people with exemplary skills in connecting humans to technology in ways so intuitive, those of us now using computers all day, every day don't even...