Ask Them. Ask Your Customers.

26 Dec Ask Them. Ask Your Customers.

Reaching Customers in the Most Effective Way

Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they’ll be most receptive to your message?

Our Axiom 2021 Gardening Insights Survey: Gardening in a COVID-19 World, dug into how gardeners in different age groups want to receive marketing messages. Not surprisingly the younger groups said they are open to marketing message via text. More than 70 percent of those age age 19-28 said maybe or yes. In the 29-39 year-old group, nearly 72 percent said maybe or yes. Gardeners over 40 overwhelmingly said no to text messages.

Why is this important information? Knowing how to interact with your customers is key to growing your business. Acquiring that information starts with asking the right questions. Cost-effective market research tools can help deepen your understanding of your customer’s decision-making process and guide you to the best communication methods. It can also help you understand their interests, and lead to improving the effectiveness of your content.

In our Gardening Insights Survey, we found that indoor gardening is important, especially with younger customers. Among homeowners age 29-39, 71 percent plants in their workspace. Many are interested in using plants to improve indoor air quality. We will use that info to create content that resonates with this consumer group.

Interacting with your audience in a way that piques their interest, in a format that they approve, is the first step toward building a relationship with your brand. Want to learn more about affordable customer research methods? Contact us today, khennessy@axiomcom.com.