04 Feb Valentine’s Day Marketing is More Than Cards and Flowers
Valentine’s Day marketing. What’s your first thought? It’s probably romance, sappy greeting cards, pink hearts and red roses. That’s cute and fluffy, but depending on your demographic, it could be out of date. Valentine’s Day marketing is more than cards and flowers. Here are a few ways to get your brand up to speed on marketing trends for Valentine’s Day 2021.
User-Generated Content
User-generated content is an opportunity to showcase your customers. Asking a simple question or making a request can provide a wealth of content for your brand. It’s something we implement with our customers. Whether it’s a photo contest that shows what others do for Valentine’s Day or shared stories, like an awkward date story, people tend to gravitate towards these promotions.
Promoting Self-Care
2020 and the beginning of 2021 has been a rough one for most of us. Promoting self-care should be a priority. It could be a message of mindfulness or peace, letting loved ones know you’re there for them. It could also be a retail opportunity where customers are making purchases just for themselves; better known as “treat yo self”, as appeared in the NBC sitcom Parks and Recreation.
Valentine’s Day/Galentine’s Day
Speaking of Parks and Recreation, the main character, Leslie Knope, created a holiday named Galentine’s Day., celebrated on February 13th. It’s a day women celebrate their friendships with other women. Millennials are big fans making it an excellent and fun opportunity for connecting brands to this new and trending Valentine’s Day Eve event. It’s custom made for social media with a simple caption or by adding a great gif to your feed.
If you have questions about how you can improve your Valentine’s Day marketing, any other holiday marketing (or you just want to chat about Parks and Rec), contact Matt Main, mmain@axiomcom.com.
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