Innovation

Elon Musk thinks it’s inefficient to use electric power to make hydrogen for transportation and instead supports storing the energy in batteries. Did you know you can do both? Most people forgot about the technology that powered more cars in 1910, the nickel-iron battery. ...

For the past two years, many enterprises relied almost exclusively on online research due to COVID travel concerns – research panels, online focus groups, Zoom/Teams meetings, etc. The time is right to return to in-person, on-site research....

While touring Ball Horticulure's Garden, with greenhouse growers, landscapers, independent garden center operators and horticulturists from all over North America, I was reminded of the importance of the following things: ...

Thinking about ways to increase your R&D, product marketing and commercialization budgets? Federal and state grants offer an interesting avenue for increased budget dollars. You can avoid red tape and save time by collaborating with the right grant partners...

Underserved needs, are the most overlooked source of business success. Why do so many companies search for the “home runs” when two singles and double, score as many runs and set you up to score more....

At Axiom, we don't just celebrate Earth day on April 22. Each day we are working to improve the environment by helping companies bring new greener technology to market....

We routinely attend the biggest conferences in the industries we serve to stay connected to marketing trends, to keep our skills sharp, and to stay connected to the people in those verticals. Discover what we learned....