Information told through storytelling is more easily understood. When we want people to remember something, honing your storytelling skills is the key....
Among other lessons, the pandemic has forced some new skills. We've become videographers (sort of). Here's our best advice: Buy a tripod....
Beyond the political importance and the pomp and circumstance of the inauguration, we learned Bernie stays on brand....
Creating transparency in messaging is step one in marketing communications. You’ve already been overlooked if your audience doesn't understand your product....
Like many American households, New Year’s Day festivities will be different this year at the Reiber's. This year, our family will be making a special New Year’s evening dinner together in the kitchen - our first of the New Year. Recipes for some of the...
Reaching Customers in the Most Effective Way Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they'll be most receptive to your message? Our Axiom 2021 Gardening Insights...
How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...
Making an Impact When You Can’t Meet Face to Face A large part of marketing is building relationships. For many of us, the lack of face-to-face experiences in a COVID-19 world can leave us feeling a wide range of emotions. But, when it comes to building...
Welcome to the new normal for trade shows! Have you attended a virtual event yet? Cultivate’20 Virtual was our first foray into this digital expo floor experience. This horticulture networking and education trade show is produced by AmericanHort. Companies serving every aspect of the horticulture...
This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do it in person?...