It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...
At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...
Hang on to your hat - social media is revving its engine in anticipation of 2021. With the increase in online activity through remote learning and work-from-home in 2020 social media saw big increases in activity. Where is that leading us in 2021? Let's look...
What a year it's been. Many marketers threw out their 2021 plans and changed course by the end of the first quarter, and the rollercoaster has continued every since. Let’s take a look back at the data in 2020 and what it can tell us...
The trade show void is real and marketers know what they’re missing. Producing video is the value-add in strategic marketing that fills the gap and puts messaging in the driver’s seat with your target customers as the passengers. According to HubSpot, over 500 million people on...
Does your business need a stronger digital presence? Not sure if now is the time because you have other urgent priorities? If your business doesn’t have a prospect-targeted, interactive digital presence in 2020, it needs one. Now. With nearly the entire world economy shifting to a...
Imagine being a reporter and having nothing to write about. As we all face this global pandemic, I’ve been impressed by local sports reporters. As league after league cancelled competitions, my first thought was they’re not just staring at a blank page every day. Their whole source of...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...
If you are an avid user of Instagram, you may have noticed a big change to your feed nearly two years ago. That’s when the Facebook-owned company switched from a reverse chronological feed, to an algorithm-based feed that is determined by your behavior in the...
Top-rated Thanksgiving Zinfandel Wines and Mike Reiber’s Favorite Zins Feeling pressured to choose spectacular wines for Turkey Day? Look no further. Below is a list of great tasting Zinfandels that your guests are sure to remember. Better yet, they won’t break your budget. Ridge’s East Bench Zin...