Customer Insight Tag

While touring Ball Horticulure's Garden, with greenhouse growers, landscapers, independent garden center operators and horticulturists from all over North America, I was reminded of the importance of the following things: ...

How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...