This week, Axiom sponsored the 15th Annual Society of Concurrent Product Development conference at 3M’s Innovation Center. Like Axiom, SCPD is focused on accelerating innovation, business results and outcomes. Its membership is comprised of corporate functions including: engineering, innovation, marketing, sales and human resources. The 2016 conference,...
A recent article in the New York Times talked about a basic business practice: adapt or die. This is nothing new for business, and something that we deal with in marketing on a daily basis. The interesting part about this article was that it was...
This week, I’m in Las Vegas attending the 2016 Hardware Show. The show is attended by nearly 20,000 owners of independent hardware stores throughout North America and the manufacturing companies who sell to them. These retailers have long struggled to compete with big box home centers...
How non-traditional strategies can help solve customer problems Customer requests within B2B markets are becoming increasingly more particular and individualized when it comes to buying. Customers want to find businesses that offer the best solutions for the most competitive price. Then, upon narrowing down the competition,...
I was out to dinner with a friend last week, when I suggested he try something new. He proceeded to tell me that he’s a creature of habit who likes to know what he’s getting and doesn’t see a need to branch out. So, I told...
Did you know most people have a shorter attention span than a goldfish (Statistic Brain)? Did you know that simply including the word “video” in an email’s subject line, you could boost open rates by nearly 20 percent, while also reducing unsubscribe rates by 29...
We had the opportunity to speak to students of the University of Minnesota’s Entrepreneurial Club Wednesday, and the topics we shared about were our experiences and insights into Intrapreneurialism and Entrepreneurialism. Many people are Intrapreneurs. An Intrapreneur is essentially an Entrepreneur within a company who organizes...
How do you take a small PR budget and turn it into big results? Check out this scenario: Challenge: Create awareness of a small, private Bay Area for-profit school using only news coverage. Solution: Tie the school to Silicon Valley industry concerns – the need for engineers and...
In late January, I attended the Design and Construction Week in Las Vegas with 110,000 others from across the globe. This event is comprised of three large trade shows from the building trade: the International Builders Show (IBS), the Kitchen & Bath Industry Show (KBIS), and...
As my flight left for the 2016 International Builders Show/National Kitchen & Bath Industry Show in Las Vegas, I settled in for the three-hour flight perusing a newly published book entitled “Disrupt You!” by Jay Samit. Simultaneously, I turned on a movie called “Coco Avant...