leadership Tag

We want to work with you, but don’t be surprised if that sometimes means we’re talking clients out of research methodologies. At least to start....

04 March, 2021 /

“I need to do some focus groups” – a common request I received from my marketing peers when I worked on the client side. As an insights VP for Fortune 100 companies, I actually trained my teams to talk our internal clients out of research...

31 October, 2017 /