Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. Everyone, it seems, is struggling with developing new relationships in a virtual environment among decision makers they don’t know....
Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...
We live in an information economy – a fact even more evident since the advent of the Covid-19 pandemic has forced many of us to communicate only via video. For now, face-to-face happens only onscreen – we’ve lost the subtleties and ambience of seeing colleagues,...