Author: Kathleen Hennessy

Should you outsource content? Yes! In fact, you probably already are to an extent. Now is the time to set a strategy and off-load the work to a worthy partner....

How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...

Social Platforms are Spoon-feeding You the News Caveat: The following comments are my own, based on my own experiences, with my own personal bias. According to a recent article in Forbes, people are increasingly getting their news from social networks – the shocking part is that social...

The future of gardening is here. So, get in the garden and let your imagination grow. Here’s what we’re looking forward to this season. ...