Author: Kathleen Hennessy

Welcome to the new normal for trade shows! Have you attended a virtual event yet? Cultivate’20 Virtual was our first foray into this digital expo floor experience. This horticulture networking and education trade show is produced by AmericanHort. Companies serving every aspect of the horticulture...

What a difference a few weeks make. This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do...

Imagine being a reporter and having nothing to write about. As we all face this global pandemic, I’ve been impressed by local sports reporters. As league after league cancelled competitions, my first thought was they’re not just staring at a blank page every day. Their whole source of...

Grab your TV remote control and your credit card! This weekend A+E Network launches its new lifestyle and home design series, The Way Home. Why are you grabbing your credit card? Because the new show is co-produced by e-retailer Wayfair, and everything (yes EVERYTHING) you...

When we look back on the past few months of 2016, this time will certainly be remembered as the summer of Garden Blogger Events. For the last year, we have been creating two blogger get-togethers, one in Minnesota and the other in Oregon. Although they...

Caveat: The following comments are my own, based on my own experiences, with my own personal bias. Recent outrage over Facebook “shaping the news” has me scratching my head. The accusations that editors are preventing some types of news from appearing in the “Trending” section Facebook,...

If a picture is worth a thousand words, moving pictures are priceless. This is especially true when you’re trying to bring a distant experience closer to your audience. Ecolab, allowed us to share their customers' stories in a visually impactful way, without breaking the budget. The project,...

Find out what makes you unique and create your story. When it comes to telling the story of your brand, creating your news is similar to finding your niche. A recent NBC Today Show segment highlighted a new approach for the cut flower industry. Farmgirl Flowers turned...

When you google “blog writing tips,” you’ll receive nearly 150,000,000 hits. There is no shortage of “experts” with tips on topic development, creative writing suggestions and thoughts on ways to engage your audience. But, when you make the decision to create content for your business,...

“I don’t know where I’m going from here, but I promise it won’t be boring." - Quote from David Bowie on his 50th birthday In addition to being a mega-talented songwriter, musician and performer, David Bowie was a master marketer. A pioneer in persona creation, reinvention...