Author: Kathleen Hennessy

After putting in the time to create a compelling, purchase-inducing presentation, chances are your topic has some shelf life. Make sure your momentum doesn’t stop when you hit the end button at the close of the webinar. Here are a few tips to keep the...

Pantone announced its color of the year for 2022, sending marketing and communication teams in just about every category into a flurry of activity. ...

Should you outsource content? Yes! In fact, you probably already are to an extent. Now is the time to set a strategy and off-load the work to a worthy partner....

How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...