Agriculture & Horticulture

Axiom’s deep experience in agriculture and horticulture helps accelerate outcomes among B2B and B2C clients in these industries. Through market insights, we’re using our legacy knowledge to deepen the understanding of market needs, and align ag and hort sales and marketing goals by:

Agriculture:

• Using crop and animal research outcomes to inform product features, advantages and benefits
• Mapping the customer journey and purchase inspiration
• Differentiating product and service characteristics to help brands stand out
• Helping agri-manufacturing understand customer needs to meet and exceed expectations
• Utilizing weather data analytics to anticipate and inform decision-making

Horticulture:

• Strategizing launch plans for new plant genetics and floral varieties
• Helping inspire customers with strategic social and digital planning and content development
• Leveraging knowledge in chemistry, engineering and organics to move customers to purchase
• Applying innovation skills in product development to help companies launch breakthrough technologies

Axiom Success Stories…