Learn about time series data analysis in this blog post by Denny Gebhard. He talks about the importance of taking time into consideration as opposed to normal multivariate regressions. See Denny and Rob Beach in action at FARCON on August 12th! ...
Some of the greatest activities we do at Axiom are our occasional field trips to farmers' markets. Because of our deep roots in horticulture and agricultural products, we have a special affinity for homegrown products (did we mention that several members of our team are...
There are few seemingly commonplace items with a more storied history than khaki pants (didn’t see that one coming, did you?). Though the exact history of the item is somewhat shrouded in mystery, one thing we do know is that the dye-color for khaki pants...
Many of our clients grapple with the issue of leadership in innovation. Given the competitive climate with which many of these businesses are situated, this makes sense. Innovating is difficult, and it requires a strong sense of leadership in the corporate structure. This can not...
If there’s anything we’ve learned from watching ABC’s hit show Shark Tank, it’s that some of the greatest entrepreneurs start small. Take, for instance, the story of Ingvar Kamprad (no, not a Shark Tank contestant…just a great story). In the 1920s, at the age of...
Digital media is like a novice orchestra. Occasionally, the right combination of people and instruments and tunes will come together to form a perfect note—but most of the time, it’s a cacophony of sounds that the average listener will do anything to avoid. In business,...
Just when you thought your personality was enough to overcome any shortcomings, the Journal of Neuroscience is here to disappoint you. In a recent study from the renowned publication, researchers discovered that the brain immediately decides how trustworthy a person is based only on his...
For the Axiom team, this past weekend was spent digesting all of the digital and social knowledge served up at the 79th installment of Minneapolis' Social Media Breakfasts last Friday morning (#SMBMSP79 on Twitter). The session featured speaker Lee Odden, content marketing mastermind, industry thought...
Before fast food restaurant Taco Bell rolled out its “Live Mas” campaign, it received quite a bit of marketplace attention for its slogan, “Think Outside the Bun.” Though it was hailed by many as a brilliant spinoff of its traditional box-phrase counterpart, the company dropped...
When social networking behemoth Pinterest first started rolling out the idea of pins and boards in 2010, most digital experts thought the platform was only just beginning its eventual shift toward an online marketplace. Unlike many startups of its kind, however, Pinterest played the strategy...