2024 New and Novice Gardener Study

Axiom Market Insights: 2024 New and Novice Gardener Study

According to the National Gardening Association, the COVID pandemic added 18.3 million new gardeners.  Will the garden industry will keep these new gardeners?  Axiom’s new study of 300 new and novice gardeners who’ve gardened four years or less paints a positive picture for 2024 and beyond.

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2024 New and Novice Gardener Study

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    “Demographics are shifting, which can create big changes. This data provides information everyone in the industry should know.”
    -- Mike Reiber, CEO, Axiom Marketing

    For more information on the Axiom Market Insights: 2024 New and Novice Gardener Study

    Contact:
    Mike Reiber
    mreiber@axiomcom.com