Brand strategy Tag

A good share. Like you, we read a lot. Occasionally, we find some really good information we'd like to share, like a recent article published by Nielsen. They looked at rebalancing marketing strategy for long-term growth. In particular, the marketing funnel and how upper, mid and...

What’s the most valuable element of your brand? More than any other discipline positioning leads brand marketing. Plain and simple. Positioning is your compass....

Beyond the political importance and the pomp and circumstance of the inauguration, we learned Bernie stays on brand....