Brand strategy Tag

A Good Share. Like you, we read a lot. Occasionally, we find some really good information we'd like to share, like a recent article published by Nielsen. They looked at rebalancing marketing strategy for long-term growth. In particular, the marketing funnel and how upper, mid and...

09 June, 2021 /

What’s the most valuable element of your brand? More than any other discipline positioning leads brand marketing. Plain and simple. Positioning is your compass....

11 February, 2021 /

Beyond the political importance and the pomp and circumstance of the inauguration, we learned Bernie stays on brand....

26 January, 2021 /