Virtual Marketing

Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. Everyone, it seems, is struggling with developing new relationships in a virtual environment among decision makers they don’t know....

12 January, 2021 /

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

07 December, 2020 /

What a year it's been. Many marketers threw out their 2021 plans and changed course by the end of the first quarter, and the rollercoaster has continued every since. Let’s take a look back at the data in 2020 and what it can tell us...

16 November, 2020 /

The trade show void is real and marketers know what they’re missing. Producing video is the value-add in strategic marketing that fills the gap and puts messaging in the driver’s seat with your target customers as the passengers. According to HubSpot, over 500 million people on...

13 November, 2020 /

Making an Impact When You Can’t Meet Face to Face A large part of marketing is building relationships. For many of us, the lack of face-to-face experiences in a COVID-19 world can leave us feeling a wide range of emotions. But, when it comes to building...

03 November, 2020 /

Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...

20 October, 2020 /