How relevant is the topic of virtual work now? Who is, and will continue, working remotely? How does the virtual work environment affect marketing? What do we need to learn to do it really well? We’ve compiled our best-of stories about the virtual work world to take a closer look at what has and will happen for the “remoting” workforce.
Shared Experience of the Virtual Work World
A recent study by McKinsey Global Institute says 35-40 percent of us will continue working remotely most or all of the time in the future, which tells us the topic remains more than relevant. We’ve written about working virtually a lot over the past 18 months. Yes, that’s right; Axiom stealthily went virtual Nov. 1, 2019. That gave us a good four-month head start on the advantages, pitfalls and need-to-knows of “remoting” before the pandemic sent everyone home with a laptop, some apps and souvenir coffee mug. In fact, the blogs we’ve written about the topic are some of our most popular.
Here’s a convenient compilation of our top seven posts with links and a quick description. We hope it’s helpful.
#7: Fun Video Meetings – Here’s How
Experts say building relationships doesn’t translate into the digital world. But, the fact remains that meetings are happening in that space. So how can we build brand relationships better? We have a few tips. – (Nov. 3, 2020)
#6: Connecting with B2B Buyers in a Virtual World
Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. Everyone, it seems, is struggling with developing new relationships in a virtual environment among decision makers they don’t know. – (Jan. 12, 2021)
#5: The Zoom-erific Top 7
We’ve gathered some best-practice tips from our colleagues and around the internet to help Zoom prezos run smoothly, look and sound professional and keep your audience engaged. Why seven? Honestly, do you really think you’ll read any further anyway? Drum roll, please… – (Dec. 4, 2020)
#4: Three-dimensional Insight in a Flat-screen World
We live in an information economy. For now anyway, face-to-face happens only onscreen. How do marketing professionals best serve clients these days and, more important, build business? – (Oct. 15, 2020)
#3: Virtual Trade Shows: Five Answers Before Exhibiting
Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest in the U.S. All have either been cancelled or gone virtual. So, how can you assess the marketing and lead-gen value of this new virtual marketing experience? – (Oct. 20, 2020)
#2: Revving Research in the COVID-19 Era
Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and true methods to gather data and ultimately reach customers. Well, at least within six feet of them, anyway. – (March 26, 2020)
#1: Welcome to a World of Virtual Trade Shows
This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do it in person? – (May 12, 2020)
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