The spring and summer of 2020 saw homeowners gardening in record numbers. Our newest survey shows gardeners of all ages will be back digging in the dirt in 2021. The research, conducted by Axiom Marketing, a Minneapolis based firm, found that 86 percent of homeowners plan to continue gardening in 2021.
Nearly 40 percent of those surveyed say they will plant about the same as last year.
47 percent saying they will be planting more and expanding their garden spaces next season.
``With many of us spending more time at home, and more time outside, gardening opened the door for positive activities and good feelings in a time where things were looking pretty bleak.” - Kathleen Hennessy, Chief Marketing Officer for Axiom Marketing
Download the Axiom 2021 Garden Survey now.
Many homeowners surveyed said they were gardening in 2020 because it gave them something to do while stuck at home during the pandemic, provided a source of exercise and helped to cope with stress. But, overwhelmingly, most were gardening to add beauty in their lives.
“More than half of those surveyed told us they just wanted a beautiful outdoor space,” says Kathleen Hennessy, head of Axiom’s horticulture marketing group. “With many of us spending more time at home, and more time outside, gardening opened the door for positive activities and good feelings in a time where things were looking pretty bleak.”
Overwhelmingly, gardeners felt accomplished last season.
“More than 80 percent of those surveyed said they felt successful or very successful in their gardening tasks in 2020,” adds Hennessy. “This is great news for the horticulture industry. When homeowners feel successful they buy more plants, are more likely to try new types of gardening and expand their knowledge. These are all signs that 2021 will be another busy year.”
Growing flowers is by far the most popular gardening activity at nearly 73 percent, with shrubs and vegetables rounding out the top three. More than 32 percent rank container gardening high on their list. Houseplants are also important with 46 percent saying indoor gardening is a meaningful activity.
Need more information?
Contact Axiom’s experts:
952-224-2939 ext. 120