In 2017, the movement for companies to begin or continue their mobile marketing journey has the potential to transform their businesses. Consumers and B2B customers continue to adopt and engage with Mobile marketing content in new and creative ways. The data we see shows that almost everyone carries a mobile device. A high percentage of those (just search anywhere on the internet to see the percentages by age group, customer segments, locations, etc) are so addicted to the device they are compelled to check it more than 50 times a day. Remember when we consumers were upset with marketing and ads that were intruding on our lives? In 2017 not only will we accept them, it seems like we are anticipating any and all messages coming on our mobile devices. Using a mobile device to research, compare and purchase products and services is far and away becoming the norm. So, how does this trend affect strategic plans for ad placement, pricing, frequency, call-to-action, logistics, thought leadership and a myriad of other areas within marketing?
Check out the 2017 Mobile Marketing trend list on Ad Age, a good short list to help guide you in determining how fast and how deep your company should move in the Mobile Marketing space this year.
Contact Craig Emerson for more information cemerson@axiomcom.com.