VIDEO ANIMATIONS

DEMONSTRATE PRODUCT

ATTRIBUTES TO INCREASE SALES

Capability: Market Communications

Axiom Tools: Video and Animation

Business Objective

  • Effectively demonstrate unique product attributes to protect long-term purchasing contracts

Strategy

  • Produce a series of videos lab directors can use to sell medical products
  • Create detailed animations effectively showcasing specific and differentiating product attributes

Results

  • Produced a 30% increase in sales leads
  • Reduced the need for sales demo units resulting in lower inventory costs
  • Increased the number of units available for distribution
Operating room animation
Red Arrow signifying growth

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