NEW FEED INGREDIENTS

GENERATE REVENUE

FROM COWS IN TRANSITION

Capability: Market Insight

Business Objective

  • Manage  introduction of a gluconeogenic propionate with bioavailable micro-ingredients to provide additional energy in transition cows

Strategy

  • Created introduction theme “Prime the Pump”
  • Visuals featured antique pumps painted in Holstein and Guernsey breed colors
  • Integrated marketing campaign featuring print ads, direct response, trade show exhibits and collateral

Results

  • Significantly improved transition results from increased dry matter intake to peak milk production
  • Optimized breeding process and increased profitability of herd
  • Generated new revenue stream for 2 feed companies
  • Product is a top choice for transition cows in dairy industry
Baby cow in barn

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