Millennial Home Improvement Survey

2021 Axiom Market Insights Research: Millennial Home Improvement

Millennial Home Improvement Survey

Millennials are currently the largest home-buying group, and experts say they’re changing the way homes are purchased and how improvements are made.

In our latest industry survey, we take a deep dive into millennial home improvement interests and spending habits to reveal insights into this group’s purchasing journey. The report, highlights what indoor and outdoor projects millennials are tackling and how they approach the process.

“Millennials account for account for 38% of all home purchases,” says Mike Reiber, CEO of Axiom Marketing. “The spending power of this group is growing, but they look at brands very differently from other age groups. Aligning your business to their buying habits and interests can accelerate your sales.”

Results of the millennial home improvement survey found that interior projects are still the top focus of millennial homeowners with just over 66% saying they’ll take on an inside-the-home task. 44% say they’ll be making improvements to the exterior of the home. Interestingly, more millennials are categorizing landscaping and gardening as a home improvement task, with 32% sprucing up their yards.

Want to learn more? Visit to download the full report.

No Comments

Post A Comment