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Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...

Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level. Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in defining...

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...

This year’s First Robotics Competition is entitled FIRST STEAMWORKS; it’s an ultimate Sport for the Mind and an appropriate title because the event showcases how science, technology, engineering, arts and mathematics (STEAM) are showcased in an international competition. What people might not know is our commitment...

At Axiom, we accelerate growth.  We use customer insights, innovation and content to drive growth of our customers’ products and services. The new year approaches and new budgets and fresh business plans are at the ready Below are some simple steps to set the stage...

Recently, I participated in a round-table discussion on developing building products made of agricultural byproducts. The goal of the discussion was to map out strategy for new product research and development initiatives. What struck me about the discussion was how little advance work has been done...

I'm a wine guy. And to celebrate the holiday season, we're taking our colleagues and business partners on a virtual trip to France. As you prepare for the holidays at your home and business, we thought you might be interested in adding a new twist...

This week I spoke to 40+ students from the University of Minnesota’s Ad Club about marketing trends. Before beginning my discussion, I asked for a show of hands on questions like the following: How many know what a call to action is and why it’s important? ...

Grab your TV remote control and your credit card! This weekend A+E Network launches its new lifestyle and home design series, The Way Home. Why are you grabbing your credit card? Because the new show is co-produced by e-retailer Wayfair, and everything (yes EVERYTHING) you...

Last week on Tuesday, June 7, the MinneAnalytics organization hosted the annual Big Data Tech 2016 conference to study and share views on the rapid changes occurring in online data science. Rob wrote about the conference in a post a short while ago, and after studying my notes, here...