Among other lessons, the pandemic has forced some new skills. We've become videographers (sort of). Here's our best advice: Buy a tripod....
More than 100 fires burned in the wine regions of California, Oregon and Washington during 2020. The total damage won't be known until it's too late, but there is hope for the future. This is a story about identifying a clear product advantage and building...
Apple makes the complicated simple. Way back when, however, Steve Jobs didn't act alone. He surrounded himself with masters - people with exemplary skills in connecting humans to technology in ways so intuitive, those of us now using computers all day, every day don't even...
It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...
We live in an information economy – a fact even more evident since the advent of the Covid-19 pandemic has forced many of us to communicate only via video. For now, face-to-face happens only onscreen – we’ve lost the subtleties and ambience of seeing colleagues,...
Axiom helps Innovators Break Into Controlled Environment Agriculture Controlled Environment Agriculture (CEA) may not be a familiarly term. However, you’ve most certainly purchased vegetables, fruits, flowers and plants produced in CEA facilities at local supermarkets, farmer's markets and other retailers. If you have a product suited...
This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do it in person?...
This year’s First Robotics Competition is entitled FIRST STEAMWORKS; it’s an ultimate Sport for the Mind and an appropriate title because the event showcases how science, technology, engineering, arts and mathematics (STEAM) are showcased in an international competition. What people might not know is our commitment...
Each year when I return from the Consumer Electronics Show, everyone asks me what was new and interesting. This is a loaded question, given the number of new product introductions by the 3,600+ exhibitors that are spread throughout more than 4 different facilities, covering 2.2...